mer·chan·dis·ing

mer·chan·dis·ing
/ˈmɚʧənˌdaızıŋ/ noun [noncount]
1 : the activity of trying to sell goods or services by advertising them or displaying them attractively

She is the company's director of merchandising.

2 : the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.


Useful english dictionary. 2012.

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  • mer|chan|dis|ing — «MUR chuhn DY zihng», noun. the planning of sales programs, including research, packaging, and advertising, directed toward creating a market demand for a product …   Useful english dictionary

  • mer´chan|dis´er — mer|chan|dise «noun. MUR chuhn dyz, dys; verb. MUR chuhn dyz», noun, verb, dised, dis|ing. –n. 1. goods for sale; articles bought and sold; wares. Abbr: mdse. SYNONYM(S): stock. 2. Archaic. commercial business; trade …   Useful english dictionary

  • mer|chan|dise — «noun. MUR chuhn dyz, dys; verb. MUR chuhn dyz», noun, verb, dised, dis|ing. –n. 1. goods for sale; articles bought and sold; wares. Abbr: mdse. SYNONYM(S): stock. 2. Archaic. commercial business; trade …   Useful english dictionary

  • dis — dis·accord; dis·advantage; dis·affect; dis·aggregate; dis·ap·pear; dis·array; dis·bar; dis·burse; dis·card; dis·charge; dis·ci·ple; dis·ci·pli·nar·i·an; dis·ci·pline; dis·claim; dis·close; dis·co; dis·co·glos·sid; dis·coid; dis·coi·dal;… …   English syllables

  • chan — abu·ra·chan; aero·me·chan·ic; aero·me·chan·ics; an·ti·tro·chan·ter; bac·chan·tic; bad·chan; bar·chan; chan; chan·cel; chan·ce·lade; chan·cel·lery; chan·cel·lor; chan·cel·lor·ate; chan·cel·lor·ism; chan·cel·lor·ship; chan·cel·ry; chan·chi·to;… …   English syllables

  • merchandising — mer|chan|dis|ing [ˈmə:tʃəndaızıŋ US ˈmə:r ] n [U] 1.) toys, clothes, and other products relating to a popular film, sports team, singer etc ▪ The concerts generated £3 million in ticket and merchandising sales. 2.) the way in which shops and… …   Dictionary of contemporary English

  • merchandising — mer|chan|dis|ing [ mɜrtʃən,daızıŋ ] noun uncount 1. ) the business of arranging and showing products in stores in a way that makes people want to buy them 2. ) things such as toys and clothes that are related to a popular movie, television… …   Usage of the words and phrases in modern English

  • merchandising — mer•chan•dis•ing [[t]ˈmɜr tʃənˌdaɪ zɪŋ[/t]] n. bus the marketing of a product, including sales promotion, advertising, and the like • Etymology: 1350–1400 …   From formal English to slang

  • merchandising — mer chan*dis ing, n. (Commerce) The activities associated with selling products, such as identification of the market[7], advertising at the right time in the right media[7], and creating attractive packaging and displays; also, the study of the… …   The Collaborative International Dictionary of English

  • merchandising — trading in a range of goods. Promoting the whole range of goods that are sold in a business. Glossary of Business Terms * * * merchandising mer‧chan‧dis‧ing [ˈmɜːtʆəndaɪzɪŋ ǁ ˈmɜːr ] noun [uncountable] 1. toys, clothes, and other products based… …   Financial and business terms

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